Mission Green Earth Campaign

Overview

“Experience during the initiative was so great that it kept all of us motivated to visit more and more schools and colleges. It wasn’t tiring at all, and everyone was filled with enthusiasm and energy. The response from the schools was really amazing. It felt really nice to get a good and positive response from all institutions. The feeling of doing something good in whatever little way we can for the environment filled our hearts and of all those who participated in the stand-up activities.”

– Our volunteer from Goa who worked on the Mission Green Earth Campaign

Working closely under the United Nation’s Millennium Development Goals, we took up “Mission Green Earth – Stand Up Take and Action” campaign in association with the United Nations Millennium Campaign (UNMC) and United Nations Environment Program (UNEP). As a part of the campaign, our team and volunteers planted nearly 10 million trees in less than two years and millions of people were sensitized towards the importance of environment-friendly lifestyles.

What change did we bring?

Due to the efforts of our volunteers, millions of people took a pledge to protect the environment and to adopt sustainable methods. 10 million trees were planted as part of the campaign.

How does the journey look so far?

• 10 million trees planted
• 10.6 million people pledged for environmental sustainability
• 55 million people pledged to plant trees

How did we work?

We contacted schools, colleges, corporate houses and various other institutions to create awareness about the environment. Special rallies were conducted to sensitize people about the importance of protecting the environment. People were encouraged to plant trees at an individual, community and at their institutional level.

What did we learn?

Reaching out to people and instilling pride about environment protection is potent to sow seeds of change. Many people want to do something, but they do not have an opportunity or the knowledge. A campaign like this can provide the right direction and motivation to such people and instill them towards action.

How can you contribute?

The Art of Living can successfully leverage its global volunteer base for campaigns like this to motivate people and to drive them to action. Please reach out to us if you would like to be a part of our future campaigns.